Veteran New Jersey Motocross Racer Joins Motorcycle Mall Race Team

Veteran New Jersey Motocross Racer Joins Motorcycle Mall Race Team
The tri-state area’s premier dealership adds Chris Prenderville to headline race team

FREEHOLD, NJ – October 2, 2012 – When the top Northeast racers line up this weekend at Raceway Park in Englishtown, New Jersey for the Kawasaki Race of Champions, veteran rider Chris Prenderville and his #437 2013 Suzuki RM-Z450 will be supporting some new graphics thanks to his recent sponsorship deal with the foremost Northeast motorcycle and powersports dealership, Motorcycle Mall.

In this weekend’s Race of Champions, one of the biggest all season, Prenderville will make his debut as lead rider for Motorcycle Mall’s newly formed race team. Prenderville will compete for the remainder of 2012 and 2013 aboard the #437 Suzuki with Motorcycle Mall graphics.

As part of the sponsorship deal, Chris will be riding his new 2013 Suzuki RM-Z450, which Suzuki has refined its engine and added a new Separate Function front Fork (SFF) from Showa, to improve on an the 2011 and 2012 RM-Z450 models that won Cycle World’s “Best Motocrosser” in its annual “Ten Best Bikes” award.

The multi-line dealership located in Belleville, New Jersey has implemented a grassroots sponsorship program to drive awareness among the local dirt riding community to improve its off-road revenue. Motorcycle Mall felt adding the well-known and respected tri-state area expert class racer would help accomplish their goal.
“We are thrilled to announce the addition of Chris Prenderville to our newly formed Motorcycle Mall Race Team, said John Resciniti III, Owner and Vice President of Operations. “Chris is one of the best local dirt bike competitors in New Jersey and Northeast, and with his following at the local dirt tracks, we know he’ll increase dealership awareness for us.”

Motorcycle Mall is a multi-line motorcycle and powersports dealership located in Northern New Jersey that recently completed the construction of a brand new two-story 108,000 square foot facility. They carry the following brands: Suzuki, Yamaha, Kawasaki, Honda, Aprilia, Vespa, Piaggio, Moto Guzzi, Polaris, Victory, Can-Am, Sea-Doo, Ski-Doo, Kymco. Motorcycle Mall was started 37 years ago by John Resciniti Sr. and is still family owned and operated, now by his son, John Resciniti Jr., and grandson, John Resciniti III. For more information regarding Motorcycle Mall, please visit their website, www.MotorcycleMall.com.

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Scott Lukaitis
Scott Lukaitishttp://www.scottlukaitis.com
Chief content and creative producer for NJMotocross and The Privateers Story. Powersports and Racer Marketing Professional - Photographer - Writer. Independent consulting organization specializing in powersports and racer marketing and promotions. Additional services include Motorcycle Industry Management, Action Sports Photography, Social Media Marketing, Relationship Marketing, Journalism, Public Relations, Press Relations and Marketing, Powersports Marketing, New Media Marketing. Lukaitis Consulting can get you, your company or event the attention it needs to be successful.

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