May 12, 2009 – Farmingdale, NJ – Bel-Ray, the industry leader in total performance lubricants, is pleased to announce that they have reached an agreement to become the exclusive motorcycle lubricants of Old Bridge Township Raceway Park.
Located in Englishtown, New Jersey, Raceway Park sits on over 400 acres and is the Northeast’s premier motorsports facility. The legendary motorsports park hosts three practice tracks, a national caliber race track, supermoto course, a karting road course and an NHRA drag strip. Bel-Ray will have premium signage throughout the entire motocross facility and will be on-site to offer rider support at the majority of Raceway Park’s races for the 2009 season.
“We are very excited about this agreement coming together,” says Carter Olcott, Channel Marketing Manager for Bel-Ray. “Raceway Park is a breeding ground for the next generation of racers coming out of the Northeast and Bel-Ray is proud to be a major supporter of their program.”
Raceway Park is open four days a week for practice and holds a consistent racing schedule including the Kawasaki Race of Champions, a Loretta Lynn’s Area Qualifier and the New Jersey State Motocross Championships. Raceway Park also hosts motocross schools taught by local pro rider Richard Schmidt and is in the process of becoming a key New Jersey education center for the Motorcycle Safety Foundation.
“Raceway Park is excited about the expanded role Bel-Ray has taken in our motocross programs,” says Marketing and Hospitality Director, Kim Beyer. “This partnership is a win, win, win for the racers, Raceway Park and Bel-Ray alike. With Bel-Ray’s support and involvement, we look forward to continued growth and a banner year.”
Bel-Ray’s line of high-performance motorcycle lubricants has been a major part of the motorcycle industry for more than 50 years. Bel-Ray is one of the world’s most recognized oil brands thanks to outstanding products like the unique Bel-Ray Thumper 4-Stroke Racing Motor Oil, no-fling Bel-Ray Super Clean Chain Lube, and the exceptional Bel-Ray Foam Filter Oil. Bel-Ray’s innovative research and development continues to provide our motorcycle customers with lubrication solutions that help reduce consumption, increase machine life, and provide long-term value.
For more information on Raceway Park, please visit www.racewaypark.com.